A world for the wonderfully different.

About Wonder + Riot

Wonder + Riot is a collectible world built around wonderfully different creatures. Inspired by creatures first imagined by the founder's daughters, each one has her own quirks, loves, hidden edition, and story about discovering that the thing she wanted to change might be the best part of her.

The Wonder

Wonder asks, “What if?” It is curiosity, imagination, possibility, discovery, and the freedom to dream ridiculously big.

The Riot

Riot says, “I'm going to find out.” It is courage, expression, action, and the self-trust to try before you feel completely ready.

The World We're Building

Every mystery creature charm comes with an illustrated Story Card, a unique ID, a hidden edition, and a matching creature somewhere in the world. With a parent, a child can activate her creature, answer playful prompts, and leave something kind for the child who eventually finds the match.

There are no DMs, public profiles, followers, last names, or exact locations—just one parent-approved glimpse into another girl's world.

Over time, the Wonders, Riots, messages, and creatures she collects can become a private record of who she was and who she was becoming.

Wonder wildly. Riot it out.